If you currently have a website, but don’t see how it’s working for you or feel that you’re not getting the most from it, CHG Design has extensive experience in strategic consulting, in evaluating websites and recommending options for upgrade, overhaul or redesign. This work is undertaken together with an overall strategic analysis of where your site is working, where it isn’t, and what can be done to improve its overall value to you.

Do you remember when people told you, you must get a website, or that you created one to keep up with the Joneses? Things have moved a long way since then, to a point where an effective internet presence is a must for any business looking to succeed in today’s competitive market. People are now using the internet for pretty much everything. From purchasing tickets, cars and property, they are also deciding on where they, eat, drink, and stay—all online. If you’re not appearing on Google for the correct searches, and if you are not correctly formatted in your back end, then you’ll simply be lost in the crowd. This is called search engine optimisation, or SEO for short. What it’s about is aligning your content, and what your business is all about, to what people are searching for online.

As well as SEO, there is a hugely significant component in internet display advertising. CHG Design will help your company budget, conceptualize, launch and manage online display ad campaigns with ongoing reporting and consultation. This includes preparing the internet Marketing Budget, customised creative, campaign set up management services and monthly campaign reporting. Again, it’s the reporting that’s the key here: you can instantly see how every dollar has performed for you, and move your online spend into the areas that are particularly effective. Ongoing optimisation and result reviews (honed through champion challenger A-B testing) will make sure you get the biggest bang for your buck.