Talk about marketing and branding is all the rage these days. All the sensitive new age gurus talk about understanding your personal brand. We’re constantly bombarded by media images, advertising, and are relentlessly saturated by sponsorship, particularly here in sports-mad Australia. It’s worth, however, taking some time to think about what your venue means to your customers. Is it a watering hole? Is it somewhere to escape to? Do people visit you for a special occasion, or is it all about your award-winning parma? It may be a combination of these.

Whatever it is, understanding what makes your business unique, and playing to those strengths, is crucially important. There are simply too many alternatives out there, people vying for your attention and that of your customers. If, however, you can take the time to understand exactly what it is about your business that people like – that keeps them coming back, in other words – then you have a crucial, and defensible, advantage. And that means that you have a road map to drive your business forward. So that everything you do, from promotions, expansion, events, menu design and so on – has a consistent theme. If you’re consistent, then you know what you’re about. You understand your brand.

If you’re new to all this but are interested in learning more, CHG can work with you to help identify what your brand is about, and then give you the tools in order to express it effectively. One thing is for sure: in this day and age, more than ever, it’s vital to have an understanding of what you’re about. Pubs, especially, aren’t commodities any more. If you’re keen to have a chat about this, let us know.

It’s important to remember that the Hospitality industry is highly faceted, with Business Owners  and Managers constantly being challenged to and work across budgets, marketing, HR, and maintenance… more often than not, all at the same time. Because we’ve worked in the industry, CHG Design appreciates the challenge being faced by businesses, so we look to help improve the clients business by taking the time to understand not only the business and its clientele.This includes Branding, (Logos, Signage, Labels, Promotional Material) and formatting all collateral to the highest professional standards, so that people understand what your business is, and what you stand for.