Because we’ve got real word experience of running a business like yours, we understand the challenges being faced, and, crucially, where the margin lies. There’s no golden ticket, no quick answer, no cut-out-and-keep road to success. Where CHGD can help you is in working out what’s special, unique, and saleable in your business, and publicising it in the most cost-effective, compelling manner possible. It’s not just about getting a website online. It’s getting the right image across, in the right mix of media, that attracts the right customer for you.

In our discussions to find out what’s special in each and every business we work with, they often find a disconnect between how they think they’re viewed, and the reality. We can bring objectivity to this, and start to form up (if you’ll excuse the marketing terms) a brand essence – the character of your business, fundamentally – that you can put to work in everything you do. Because if you understand what you’re all about, and how you’re precieved, then you can work on honing and shaping that message, both online and offline. Building websites for pubs is at the centre of what we do, but in order to do this effectively in the first place, it’s crucial to have some fundamentals in place. And once we understand who they’re trying to appeal to, we can work out how to broaden their reach, and how to extend their vision into the online space so that business can grow through previously untried promotion methods.

There’s no single solution to this: just as every establishment is different, there’s a unique way in which your business should be positioned online. We’re experts in working with you to decide what that is, and communicating in the most cost-effective, efficient way possible. So that every dollar works harder. Because, after all, that’s what it’s all about.

The simple fact is that the traditional methods of advertising and promoting your business are almost extinct. Who, realistically looks at the White Pages anymore? Everything, over the past few years, has changed. Whereas being online was a ‘nice to have, when I get around to it’ a few years ago, it’s now a fundamental part doing good business and getting your name, brand, and service out there. We specialise in building complete internet solutions for businesses who have fallen behind, to put them in a position of making the most of digital opportunities. Whatever the scale of your operation, from a small family pub in a country town to a thriving, packed, noisy establishment in the middle of the city, we can help.